For years now, mobile usability has been a factor in Google’s search
algorithm. Websites that are optimised suitably for use on mobile
devices rank higher than their non-optimised counterparts, even on
desktop devices. But until now, that rating factor has been both limited
and ambiguous.
Beside from a mobile-friendly tag associated with various sites in mobile search results, it hasn’t been entirely clear which factors Google considers when calculating mobile rankings or how many sites are currently affected. Because of this, many business owners have postponed or avoided optimising their sites for mobile devices, and have survived to tell about it.
Beginning April 21, that’s all going to alter.
Beginning on April 21, new algorithm will be gradually rolled out worldwide, affecting mobile searches in all languages in all corners of the globe.
Scope of the update
If you’re aware that Google already considers mobile usability as part of its rating calculations, you might wonder why this April 21 deadline, dubbed “mobilegeddon” is important.
It’s true that many of Google’s updates are actually information refreshes and tweaks that hold small bearing on existing search rankings. However, Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, was quoted at SMX Munich as saying that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, of the largest and most impactful search algorithm updates Google has ever launched.
For now, they don’t know much about the update itself, so it’s not entirely clear what that impact will be. They do know that it will change the way Google evaluates the mobile-friendliness of websites, but they don’t know what new factors will be added or how dramatically these factors will be able to change a website’s search visibility. Given Bahajji’s comments, it’s reasonable to guess that the gigantic majority of non-optimized sites on the net could see significant decreases in search visibility.
The Trend toward Mobile Search
By some estimates, over 60 percent of all Google searches are now performed on mobile devices, so it makes sense that Google desires to capitalize on this traffic and make sure the best feasible experience for its users.
In addition to the upcoming algorithm update, Google is already beginning to roll out rating changes based on knowledge from indexed apps of signed-in users. This may have a major impact on how search results are displayed as well as what type of results are displayed. While traditional search results exclusively display sites, future search results could focus on apps and other mobile tools.
However search results progress, it’s clear that the companies who cater to mobile user’s best will earn the most visibility from Google.
How to prepare
If your site is already mobile-friendly, you won’t have much to worry about. However, if you’ve not yet implemented a mobile strategy for your online presence, now is the critical time to get it done? Follow the steps:
This April 21 Google update looks to be the largest mobile-related algorithm change we’ve ever seen, but I’d bet funds that it isn’t the last. In the event you don’t have a mobile version of your site in place by April 21, your search visibility could be seriously delayed.
At this point, you may not need a dedicated app or all the bells & whistles of a dynamic mobile user experience, but beware: Google desires its mobile users to be happy. It’s on you to get the job done.
Strong SEO provides affordable SEO, website design and development services in Basildon. Contact Strong SEO at info@strong-seo.com or call on 0203 7614 887.
For More Details Please Visit: http://strong-seo.com
Beside from a mobile-friendly tag associated with various sites in mobile search results, it hasn’t been entirely clear which factors Google considers when calculating mobile rankings or how many sites are currently affected. Because of this, many business owners have postponed or avoided optimising their sites for mobile devices, and have survived to tell about it.
Beginning April 21, that’s all going to alter.
Beginning on April 21, new algorithm will be gradually rolled out worldwide, affecting mobile searches in all languages in all corners of the globe.
Scope of the update
If you’re aware that Google already considers mobile usability as part of its rating calculations, you might wonder why this April 21 deadline, dubbed “mobilegeddon” is important.
It’s true that many of Google’s updates are actually information refreshes and tweaks that hold small bearing on existing search rankings. However, Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, was quoted at SMX Munich as saying that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, of the largest and most impactful search algorithm updates Google has ever launched.
For now, they don’t know much about the update itself, so it’s not entirely clear what that impact will be. They do know that it will change the way Google evaluates the mobile-friendliness of websites, but they don’t know what new factors will be added or how dramatically these factors will be able to change a website’s search visibility. Given Bahajji’s comments, it’s reasonable to guess that the gigantic majority of non-optimized sites on the net could see significant decreases in search visibility.
The Trend toward Mobile Search
By some estimates, over 60 percent of all Google searches are now performed on mobile devices, so it makes sense that Google desires to capitalize on this traffic and make sure the best feasible experience for its users.
In addition to the upcoming algorithm update, Google is already beginning to roll out rating changes based on knowledge from indexed apps of signed-in users. This may have a major impact on how search results are displayed as well as what type of results are displayed. While traditional search results exclusively display sites, future search results could focus on apps and other mobile tools.
However search results progress, it’s clear that the companies who cater to mobile user’s best will earn the most visibility from Google.
How to prepare
If your site is already mobile-friendly, you won’t have much to worry about. However, if you’ve not yet implemented a mobile strategy for your online presence, now is the critical time to get it done? Follow the steps:
- Make sure the mobile version of your site is active & functional. Responsive designs are the most popular, but you can also have a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users experience isn’t interrupted.
- Make sure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
- Check each individual page of your site on a mobile device to make sure navigability. Because your home page is mobile friendly doesn’t mean the remainder of your site is.
- The Definitive Guide to Mobile SEO
- 5 WordPress Plug-in to Help Generate a Mobile-Friendly website
- The Key Ingredients to a Winning Mobile Content Promotion Strategy
This April 21 Google update looks to be the largest mobile-related algorithm change we’ve ever seen, but I’d bet funds that it isn’t the last. In the event you don’t have a mobile version of your site in place by April 21, your search visibility could be seriously delayed.
At this point, you may not need a dedicated app or all the bells & whistles of a dynamic mobile user experience, but beware: Google desires its mobile users to be happy. It’s on you to get the job done.
Strong SEO provides affordable SEO, website design and development services in Basildon. Contact Strong SEO at info@strong-seo.com or call on 0203 7614 887.
For More Details Please Visit: http://strong-seo.com
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